Happy Holiday Greetings - and how OfficeMax helped to elf up my holidays - Mass Customization & Open Innovation News

Events

The conference is over, but read the conference reports here.

UPCOMING WORKSHOPS WITH FRANK PILLER
Next edition of our Executive Education Program at
"Building the Customer Centric Organization": Madrid, March / April 2010.

Order the conference proceedings of the MCPC 2007 [More]

The largest database of configuration toolkits.

Search Blog

web
Search this blog

Blog in PDF

Printer friendly compilations of my blog postings.

Archives: Previous Posts

Background information

Web Links

Copyright & Syndication

This news feed is published by Frank Piller under a CREATIVE COMMONS "Attribution-ShareAlike License". Some rights reserved. Read the terms of the license here.

Subscribe or syndicate this newsfeed! Just copy this link into your newsreader (what is a newsreader?).

Feeds from other blogs

MC News from MadeForOne.com

Outside Innovation

« InnoCentive launches nonprofit unit: Crowdsourcing solutions for the world's problems | Main | Interview: B. Joseph Pine II on the State of Mass Customization and Why Authenticity in Business is the Next Big Issue »

December 20, 2006

Happy Holiday Greetings - and how OfficeMax helped to elf up my holidays

Merry Christmas and a great start into the new year!

Click here to see how I elfed myself Postings will restart in the new year (with an exclusive interview with B. Joesph Pine, the most popular face behind mass customization -- and also the most knowledgeable one, so come back on January 3, 2007 for this great start of the 2007 MC&OI blogging year).

In the meantime, enjoy the little trick I prepared for you: I just morphed myself into an holiday elf! .

The is a great example of personalization, and OfficeMax really made my day today when I tried this tool. Perfect toolkit, the elf personalization works very smooth (see the great integration between phone and web site when you customize your elf), and it is a fun thing that also drives traffic to their web site. So A+ for this little personalization gimmick.

So now Elf Yourself and have fun during the holidays!

PS: And if you have some spare time during the holidays, plan your speaking proposal for the MCPC 2007 conference!

December 20, 2006 in General, Personalization | Permalink

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83453b37069e200e55066ecc08833

Listed below are links to weblogs that reference Happy Holiday Greetings - and how OfficeMax helped to elf up my holidays:

» B. Joseph Pine Interviewed by Frank Piller from MadeForOne.com: Mass Customization - Personalization
Frank Piller has published his interview with B. Joseph Pine, the first person to set out in detail the concept of mass customization. Pines book, Mass Customization: The New Frontier in Business Competition, was a landmark that challenged the... [Read More]

Comments

The comments to this entry are closed.

New book

2. Auflage erschienen! Our German book on Open Innovation, Crowdsourcing and Customer Co-Creation Reichwald & Piller: Interaktive Wertschoepfung: Open Innovation, Individualisierung und neue Formen der Arbeitsteilung. 2. Auflage 2009. Gabler Verlag, 29.90 EUR.

Contact & About Me

Frank Piller is a researcher, author and speaker on mass customization, open innovation and value co-creation since 1995. More information & contact.

New Publications

MCPC 2007 Proceedings - The latest research in mass customization and personalization
The latest research in MCP, open innovation, and related fields. Order the Proceedings of the MCPC 2007 conference to read the latest research presented at the largest MC conference ever (Oct 2007 at MIT, USA). More information here.

My Books

Frank Piller & Ralf Reichwald: Interaktive Wertschöpfung (2. Auflage 2009): Open Innovation, Individualisierung und neue Formen der Arbeitsteilung
Our comprehensive book on interactive value creation: Open innovation and mass customization as strategies to cope with uncertainty in long tail markets.
Frank Piller: Kundenindividuelle Massenproduktion
The first German book on Mass Customization, with an introduction by B. Joseph Pine. Discussion of the business model, manager and implementation orientated. Many case studies of the early pioneers of mass customization.
Frank Piller: Mass Customization
GERMAN. 4th edition. Based on an empirical study of 200 pioneering companies the book provides an in-depth analysis of mass customization strategies.
Frank Piller & Daniela Waringer: Modularisierung in der Automobilindustrie
GERMAN: Introduction into modular thinking and modular platforms in the automotive industry. Modularity is a core princple of mass customization, but also of open innovation toolkits.
Frank Piller & Christof Stotko: Neue Wege zum innovativen Produkt: Mass Customization und Kundenintegration
GERMAN: The first customizable book on mass customization, customer integration and open innovation. The book's first part presents a managerial discussion on the implementation of a mass customization strategy and extents the concept towards a new approach: Open Innovation: Using customer integration and toolkits for user innovation to create better fitting new products.
M. Tseng & F. Piller (eds.): The Customer Centric Enterprise
Following an interdisciplinary approach, leading scientists and practitioners share their ideas for building a customer centric enterprise from the perspective of design, engineering, and marketing.