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« Mass Customization Case Study Collection -- New Issue of the Mass Customization Journal Published | Main | Growing Open Innovation Community in Europe: New Book and Executive Course »

August 09, 2006


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Listed below are links to weblogs that reference This is so long tail: Newly Launched ZAFU.com Helps Women With Personalized Jeans Recommendations to Find their Perfect Jeans:

» Passgenau: Zafu empfiehlt Frauen die passenden Jeans from Exciting Commerce
Frank Piller weist auf einen neuen Personalisierungsdienst hin, der sich vor allem durch seinen Beratungsansatz auszeichnet:Newly launched ZAFU.com helps women with personalized jeans recommendations to find their perfect jeans Zafu ist in der letzten ... [Read More]

» A Journalist Tries out MyShape and Zafu from MadeForOne.com: Mass Customization - Personalization
Allison Kaplan, a journalist writing for the Pioneer Press in Minnesota, USA, has written about her experiences with customized clothing websites. She tried out MyShape, which has registered 15000 members but is not selling clothes as yet, and Zafu.com... [Read More]


Frank Piller

Thanks for the comment! Indeed, mass customization or personalization services like zafu.com could be a great opportunity for persons with special sizes (small, tall). However, many mass customizers choose to offer only variations within the standard size range to increase effiency. Another missed opportunity, as I believe that persons like you, once they found a supplier offering them great clothes in the correct size, will be realy loyal!


Thanks for the reference to my Zafu review! I'm glad I stumbled upon your site. Because I deviate so far from the mean height of American women (I'm 4'10"), it is particularly interesting to find a resource dedicated to the latest updates in mass customization. Obviously, greater customization is a beneficial perk that helps any sized person, whether for fit or purely aesthetic reason.

One of the possibly unintended side effects is that it enormously aids those of us that are far from a standard size. For us, the lamentable cost of keeping our wardrobe looking correctly sized, through costly alterations and frustrating shopping sessions, has always been an extra tax we're forced to pay to look respectable. The rising tide of customization may indeed raise all ships, but will hopefully lower the relative costs for some of us smaller boats.

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