Tip Us!

Read more on Mass Customization, Open Innovation, Business Administration and more!

The Market for Open Innovation 2013! New totally updated version of the most comprehensive market study on OI intermediaries out now!

Competivation Consulting - Innovation & Strategy Consulting and Education!

Events & Workshops

Executive Trainings at RWTH Aachen
Custom Education Programs on OI, MC and Innovation Management. Contact us for info!

Find more Tweets in my Twitter Timeline!

Recent Studies & Publications

Executive Report: The Market for Open Innovation - 2013

The Market for Open Innovation 2013: Completely new study on open innovation providers and platforms.

Praxishandbuch Technologietransfer
Praxishandbuch Technologietransfer: Innovative Methoden zum Transfer wissenschaftlicher Ergebnisse in die industrielle Anewndung

The MC 500 Study
The Customization 500: Benchmarking 500 Co-Design Toolkits in MC BtoC eCommerce

Proceedings of the MCPC 2011 - Access all materials

2nd edition of our book on customer co-creation (published in German in April 2009)
Our German book on Open Innovation, Crowdsourcing and Customer Co-Creation. Reichwald & Piller: Interaktive Wertschoepfung

The MCPC 2011 Proceedings
H. Chesbrough & F. Piller (Eds): Proceedings of the MCPC 2011: All slide sets, papers, and 15+ hours videos of the MCPC 2011!

Recent Awards and Recognitions
Our hack is amongst the finalist at M-Prize!

« Reflect.com closed for business: Learning from a major mass customization experiment | Main | MIT Conference: Product Families and Platforms: From Strategic Innovation to Implementation (Nov 9-10, 05) »

August 30, 2005


Maxine J Horn

It is really interesting to hear and see how Lego are using co-creation, open source and Open Innovation structures to develop its products in-line with its core brand experience and values.

I would be interested to learn more about how Lego remunerates those whose ideas are adopted and brought to market. I note the comment regards royalties - but it would be interesting to know that ratio of shared risk and reward is applied.

BDI represents 90% of the UK commercial design market and are running Open Innovation Challenges for brand owners of all type and size including Procter & Gamble.

Due to the professional level of designers participating the Intellectual Property share is equitable to avoid imbalanced exploitation.

Can you provide details of the shared risk and reward deals you are open to?

Regards, Maxine J Horn, CEO, British Design Innovation

Rob Tietz

Dear Frank

I just got aware of your blog and read this very interesting article on Lego and other companies. I adore the LegoFactory site. It is created so well. I especially like the Club (as this is topic of my dissertation). The coolest feature are the emoticons on the message-boards derived from Lego-Parts - so well done! In my opinion: if someone wants to learn about community-buiding Lego most certainly is a benchmark.

All the best

The comments to this entry are closed.