Edited by Frank Piller & Mitchell Tseng: Handbook of Research in Mass Customization and Personalization
Published in 2 volumes, this is a very comprehensive review of recent research on mass customization and personalization. From the contents: Volume 1: Strategies and Concepts, Volume 2: Applications and Cases.
Frank Piller & Ralf Reichwald: Interaktive Wertschöpfung (2. Auflage 2009): Open Innovation, Individualisierung und neue Formen der Arbeitsteilung
Our comprehensive book on interactive value creation: Open innovation and mass customization as strategies to cope with uncertainty in long tail markets.
Frank Piller: Kundenindividuelle Massenproduktion
The first German book on Mass Customization, with an introduction by B. Joseph Pine. Discussion of the business model, manager and implementation orientated. Many case studies of the early pioneers of mass customization.
Frank Piller: Mass Customization
GERMAN. 4th edition. Based on an empirical study of 200 pioneering companies the book provides an in-depth analysis of mass customization strategies.
Frank Piller & Daniela Waringer: Modularisierung in der Automobilindustrie
GERMAN: Introduction into modular thinking and modular platforms in the automotive industry. Modularity is a core princple of mass customization, but also of open innovation toolkits.
Frank Piller & Christof Stotko: Neue Wege zum innovativen Produkt: Mass Customization und Kundenintegration
GERMAN: The first customizable book on mass customization, customer integration and open innovation. The book's first part presents a managerial discussion on the implementation of a mass customization strategy and extents the concept towards a new approach: Open Innovation: Using customer integration and toolkits for user innovation to create better fitting new products.
M. Tseng & F. Piller (eds.): The Customer Centric Enterprise
Following an interdisciplinary approach, leading scientists and practitioners share their ideas for building a customer centric enterprise from the perspective of design, engineering, and marketing.
Frank Piller thinks and teaches about how firms can co-create value with their customers.
Frank Piller is a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. He is also a founding faculty member of the MIT Smart Customization Group at the Massachusetts Institute of Technology, USA. Before entering his recent position in Aachen in March 2007, he worked at the MIT Sloan School of Management (BPS, Innovation and Entrepreneurship Group, 2004-2007) and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen (1999-2004).
His research focuses on value co-creation between businesses and customers/users and the interface between innovation management, operations management, and marketing. Frequently quoted in The NYT, Financial Times, The Economist, and Business Week, amongst others, he is regarded as one of the leading experts in the fields of mass customization and customer centric value creation. Frank Piller's 1997 article in the German edition of the Harvard Business Review and his first book on mass customization (1997) brought this topic onto the management agenda in Germany and other European countries. He is the author of numerous other papers and has written / edited six books. His present major book publication, "Mass Customization" (published by Gabler Verlag in German), was awarded five prizes (4th edition published in 2006). His recent analysis of “Threadless” (co-authored with Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been elected as one of the Top-20 articles in MIT Sloan Management Review.
Frank Piller graduated summa cum laude with a Ph.D. in Operations Management from the University of Wuerzburg, Germany in 1999. He is a fellow of the German Scholarship Foundation and a founding member of the European Academy of Management. His research is supported by grants from industry and the German Federal Ministry of Research (BMBF), the European Community, and other institutions. Together with Mitchell Tseng, Frank Piller initiated and co-chaired the MCPC conference series, the largest professional event on mass customization & personalization.
As a founding partner of Think Consult, a management consultancy, he helps his clients to serve their customers better by using truly customer-centric strategies. Frank Piller has consulted and delivered executive workshops for more than fifty companies. In addition, he is a frequent corporate speaker and keynote presenter at various conferences. As a member of the board of directors of several innovative companies, he strives to transfer his research insights into practice and to provide creative input and feedback to these companies on how to build a profitable business by serving their customers individually.
RWTH Aachen Technology & Innovation Management Group, MIT Smart Customization Group, MIT Design Lab, attn: Betty Lou McClanahan, MIT Media Laboratory, 20 Ames Street, Room E15-228, Cambridge, MA 02142-1308 Personal Homepage: Mass Customization & Open Innovation Web Site & Knowledge Base: Creating value by integrating customers in mass customization and open innovation settings is a fascinating topic for events and workshops on corporate strategy, innovation, marketing, customer care and relationship management. Have a look on my list of recent speeches to get an idea about possible topics and themes. All presentations are highly interactive and engage the participants in a joint learning process. Inquiries: piller [at] mass-customization.de
piller [at] tim.rwth-aachen.de
+49 241 809 3577
piller [at] iimcp.org
Tel +1 617 326 3748
SPEAKING AND EXECUTIVE EDUCATION
RWTH Aachen Technology & Innovation Management Group,
RWTH Aachen Technology & Innovation Management Group,Lehrstuhl TIM, Kackertstrasse 15-17, 52072 Aachen, Germany
MIT Smart Customization Group, MIT Design Lab, attn: Betty Lou McClanahan, MIT Media Laboratory, 20 Ames Street, Room E15-228, Cambridge, MA 02142-1308
Mass Customization & Open Innovation Web Site & Knowledge Base:
Creating value by integrating customers in mass customization and open innovation settings is a fascinating topic for events and workshops on corporate strategy, innovation, marketing, customer care and relationship management.
Have a look on my list of recent speeches to get an idea about possible topics and themes. All presentations are highly interactive and engage the participants in a joint learning process.
Inquiries: piller [at] mass-customization.de